Acarde Fire tried pulling off a sneaky marketing scheme to promote their new album. Anyone who logged on to the band's website saw an advertisement to call 1-866-NEONBIBLE. Calling the number got fans a sneak listen to the bands new single "Intervention" off the Neon Bible album. Unfortunately, the ad left many confused and the band's record label, Merge Records, accidentally posted the single on itunes too soon. Whoops!