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Alabama Shakes Dominate SXSW

by Unknown // Monday, March 19, 2012 // News, Upfront // 0 Comments

It's not official, but it's definitely safe to say that Alabama Shakes was South By Southwest's biggest buzz band this year.

The band's first album isn't even out yet (it will be released April 10th), but Alabama Shakes was able to turn heads all over Austin during SXSW. Not only did they have an official SXSW showcase, perform before Fiona Apple and rock over a dozen performances throughout just a few days, the band also performed a live taping for "Austin City Limits" - a critically acclaimed and very significant PBS series. Again, these guys don't even have a full-length record out yet, yet land a spot on a show that has featured huge acts like Coldplay, R.E.M., Arcade Fire, Radiohead and more.

From Athens, Alabama, the band mixes Southern rock with an indie twist with a bluesy-soul-jam vibe - a combination of sounds that go over well with fans from various genres. At only 22 years old, frontwoman Brittany Howard rocks a sort of old-soul voice that instantly gives you chills. Even more moving? Not even a year ago, Brittany was simply working at a post office. Even though she has killer confidence on stage and the group produces a unanimously fantastic sound, you can almost sense the humbleness and slight disbelief from Brittany and the band members whose lives have changed so dramatically in just a few months. To see the band perform is an inspiring experience.

It was announced today that Jack White has added a batch of May tour dates in support of his solo debut, Blunderbuss, where Alabama Shakes will join him as an opener.

Here are a few photos from two different parties during SXSW! If you haven't seen Alabama Shakes, keep an eye out for 'em coming to your town!

 

Alabama Shakes performed at the Aquarium Drunkard / Hype Machine's Hype Hotel party during SXSW.

 

Alabama Shakes performed at the Aquarium Drunkard / Hype Machine's Hype Hotel party during SXSW.

 

Alabama Shakes performs at South By San Jose on South Congress during SXSW.

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