Their second album, The American Adventure appeared in October 2003, now on BMG Records.

Alex and Tom have since started a side project in the form of Brakes with British Sea Power's ex keyboardist Eamon Hamilton and Marc Beatty of The Tenderfoot. The White brothers have also been assisting up-and-coming Brighton acts such as The Pipettes and Actress Hands.

The band released the 6 track The Human Body EP on Truck Records in December 2005. The U.S. version of the EP was released in May 2006 and included bonus track The Captain. It was released on Better Looking Records. The Electric Soft Parade made their first U.S. appearance at the South by Southwest Festival in March of the same year and played at The Great Escape Festival, Brighton in May.

They also play Truck Festival, Oxford in July, Electric Gardens Festival, Kent in August and End Of The Road Festival, Dorset in September.

In April 2007, The Electric Soft Parade released their third full-length, No Need To Be Downhearted on Better Looking Records in the U.S. and Truck Records in the UK. The album title is a lyric from a song called 15 Ways by The Fall from the Middle Class Revolt album. Mojo Magazine gave Electric Soft Parade's new full-length 4 out of 5 stars raving "Full of regret, hard-won wisdom and DIY pop artistry, No Need To Be Downhearted transcends bog-standard indie to build a world of sophisticated melody and ingenious arrangements."

The Electric Soft Parade are a Brighton-based psych-pop band, comprising siblings Alex and Thomas White, the creative core of the band, as well as a number of other musicians with whom they record and perform live, most recently including Matthew Twaites on bass and Damo Waters on drums.