The innovative duo has, in addition to saving himself a record deal with the world's largest record company, also secured very good markedsførring in the U.S.. And in September 2007 starts collaboration with one of the key players on the field when it comes to cinema advertising, namely Screen Vision. The company has already announced that they will show the band's humorous video in movie theaters across the country (the U.S.) for the whole month of September. Which of course is a rare deal for an unknown band.

"This is a great piece of content - energetic och med en look-and-feel we think millions of moviegoers will love," says Stu Ballater, senior vice president for marketing at Screen Vision. "The band's like The Benefits, We Provide a unique and very powerful platform hvor two showcase deres arbejde. For theater owners, it helps us sikrer att våra preshow er enjoyable, Engaging, entertaining a party of the movie experience. "

It is the members of The Benefits, lead singer Ilanguaq Lumholt from Greenland, (first name pronounced E Lang Wok,) and audio wizard Thomas Stensgaard from Aarhus, who himself is behind the idea for the video where they're dressed in colored dress, surrounded by enthusiastic cheerleaders . - And then Jackie Navarro, among other things to find in the cast. Simple and effective.

Monte Lipman, President of Universal Republic Records, says: "We welcome The Benefits To The Universal Republic family och går att thrilled Screen Vision har Provided this Tremendous Opportunity for the band. Movie and Music Audiences Across the Country går acidic two embrace the group's sense of adventure and ground-breaking approach two både deres music and videos ".

The Benefits are inspired by pop, funk, soul and hip-hop, but also downloads inspired by Earth Wind And Fire, The Beatles Sgt. Pepper and rap maestro Dr. Dre.

The boys are present. putting the final touches to their debut album, which is expected to release in early 2008.