An exceptional singer/songwriter, Yoav has the unique ability to create a phenomenal spectrum of sound that transcends genre, resulting in a one-man sonic showdown. Using his trusty, beat up, acoustic guitar, and a constantly mutating live looping setup he calls "The Beast," Yoav's distinctive sound and multi-layered songs have connected with audiences everywhere .
Yoav's critically acclaimed debut album, Charmed and Strange (2008), had a extraordinary effect on people around the world. Since its release, he has been on a journey of sold-out headline shows in Canada, the U.S., and Europe. A North American tour with Tori Amos saw Yoav sell almost 9,000 discs off stage in just 3 months. He's been an iTunes Canada "Single Of The Week' feature artist. He's had a #1 song in Russia, where he also received a special RAMP award (Rock Alternative Music Prize) in recognition of his achievements. After only one radio session in Denmark, within 24 hours Charmed and Strange climbed to # 1 on their iTunes album chart.
Born in Israel and raised in Cape Town, South Africa, Yoav's parents favored classical and traditional music, encouraging their son towards those genres. Nevertheless, at the age of nine, Yoav began sneaking off to the neighbors to soak up the hits of British radio acts. By twelve, while his family slept, he was in the backyard practicing quietly on a battered guitar his older brother had given him.
Yoav is not an easy artist to pigeonhole. His progressive, acoustic, singer/songwriter style is fused with an electronic aesthetic, giving a mindful nod to DJ culture, and escapes conventional definition. "Wherever I've been, I've always been outside of things. And the people I've connected with have always been that way, too. It makes you lonely but, at the same time, I wouldn't change it. I'm really glad I'm living the life I'm living. Different cultures, different art, different mindsets. I want more."
Moving from the U.K. to New York further expanded Yoav's musical mindset. A percussive style eventually took hold in his guitar playing, and inventive live sets followed. Beats are pounded out on his guitar's body, loop stations add layers of sound and voice, and everything is artfully conducted by his dexterous hands and feet. "If you look at a guitar, there is a standard way you play it," remarks Yoav. "You either pick or play chords." But why stop there? "I'm very into hip-hop and electronic music, and some other sounds you wouldn't necessarily associate with the acoustic guitar, looping and processing them. Melodically and rhythmically, everything changes when you move away from picking and strumming."
Yoav's songs have been featured on the popular TV shows One Tree Hill, So You Think You Can Dance, and The Mentalist. He also performed on the immensely popular UK music show, Later with Jools Holland and on MTV Live.
Experimentation with sound from his acoustic guitar is an area in which Yoav thrives, and a direction he is intent on continuing to explore. With his second album, A Foolproof Escape Plan, he further pushes the sounds of pop music and instrumentation. True to his reputation as global citizen, Yoav spent 2009 writing songs in London, South Africa, and Venice Beach, California, collaborating with a mélange of musicians and artists from around the world to add to the richness of his sound. Joey Waronker-the outstanding American music producer and drummer who has worked with Thom Yorke, Beck, Smashing Pumpkins, and R.E.M.-took the producer's chair.
Like Charmed and Strange, most of the sounds on Yoav's sophomore album, A Foolproof Escape Plan, were created solely with his acoustic guitar. Except for a few piano and cello parts, all the drum, bass, keyboard and piano sounds were beaten and dragged out of his trusty Lowden acoustic.
The songs on A Foolproof Escape Plan further reflect Yoav's experiences and his connection to current global issues, but this is also a highly personal record that is both honest and introspective. The debut single Yellowbrite Smile uses the iconic cliché of a smiley face to reflect the passive acceptance of our increasingly absurd and fast-paced existence, the selling of distraction, and the commercialization of happiness. In Easy Chair, Yoav reminisces about childhood, his signature guitar beats pulsating throughout. Many of the songs on A Foolproof Escape Plan explore his experience of the spiraling chaos of the world around him: Changing relationships. A world unbalanced. The constantly transforming face of music. In his own way, Yoav is embracing the answers he uncovers, and calming the chaos with loops, beats, voice and guitar in hand.
Yoav (born Yoav Sadan on October 15, 1979 in Tel Aviv, Israel) is a singer-songwriter of Israeli-Romanian descent, raised in South Africa.
His debut album Charmed and Strange was released in early 2008. Yoav's music features his own vocals and accompaniment by an acoustic guitar, which he uses to create electronica-style beats with his hands. He has also released two singles, "Club Thing" and "Beautiful Lie", the former having some success and charting in countries around Europe. His song "Adore Adore" was also featured in "Redwood", an episode of The Mentalist. He also had a version of his cover song of "Where Is My Mind?" featured in the 2011 film Sucker Punch, which starred actress and singer Emily Browning. The song was subsequently included on the soundtrack.
His father, a Jewish architect who lived through World War II in his native Romania, before moving to Israel (where Yoav was born) and then relocating to South Africa with Yoav's opera singer mother.
Since Yoav's critically acclaimed debut album, Charmed and Strange (2008), he has sold out headline shows in Canada, the U.S., and Europe. He also embarked on a North American tour with Tori Amos, on which he sold over 9,000 copies of his album in three months. Yoav has also been featured as a "Single of the Week" artist on iTunes Canada. He also achieved a No.1 song in Russia, where he also received a special RAMP award (Rock Alternative Music Prize) in recognition of his achievements. After only one radio session in Denmark, Charmed and Strange climbed to number one on that country's iTunes album chart within 24 hours.